The purpose of any business, big or small, is to provide true value to its customers. Whether manufacturing widgets, keeping the streets clean or making coffee, business owners must make this their central concern if they are to remain competitive and relevent in the market.

While small business operators are often overwhelmed by the resources of larger firms, carving a lucrative market niche is, in fact, quite achievable. Indeed, a dedicated small business is most always in a better position to understand the needs of customers, and in doing so, deliver superior levels of service compared to their slower-to-respond competitors.

This blog is dedicated to the notion that small businesses can create significant value for their customers, often, by simply paying attention to often-forgotten business fundamentals.


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